The environment is a priority for every country in the world. Right now, it's our quality of life that's at stake, tomorrow it could be our actual survival. There is global agreement that if we want to preserve our environment, we have to reduce greenhouse gas (GHG) emissions.
The catastrophic effects of GHG emissions includes melting glaciers, the disappearance of ecosystems, climate change and climate migration, the struggle to find water and canc even lead to armed conflicts.
The forests are disappearing, the rivers are running dry, the game is exterminated, the climate is spoiled, and the earth becomes poorer and uglier every day.
Climate change affects us all, but it does not affect us all equally. The poorest and most vulnerable –those who have done the least to contribute to global warming—are bearing the brunt of the impact today.
Reducing GHG emissions must be a prime objective at every level, and in every area. As communications are a highly visible industry, it is much more open to criticism. Agencies and advertisers must set themselves the highest standards and adopt the best practices:
While zero carbon communication activities are ideal in theory, what agencies and advertisers needed to actually implement it was a simple, accessible and practical GHG emission calculator.