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  • Method

    The Bilobay platform is built on advanced technology, giving access to a vast amount of incoming information, and offers ease of use and immediate results.

    Our process

    When the audit has been completed, you will be given a detailed report, which we will present with our recommendations.
    These recommendations are discussed together to set out which actions need to be implemented as a priority.
    The recommendations will be used to reduce the carbon footprint, in line with the objectives we set out together.

    Calculating the carbon footprint

    Recommendations for reducing emission factors

    Assessing performance from one campaign to another

    Audit data

    Examples of emission factor data collected to feed the platform

    Billboard campaign
    • Bill surface area
    • Paper weight
    • Distance between the printer and the billboard network…
    Press campaign
    • Design phase duration
    • Insert format
    • Newspaper/magazine circulation…
    TV campaign
    • Film length
    • Number of showings
    • Average audience size per showing…
    Radio campaign
    • Length of spot
    • Number of times broadcast
    • Average audience size per broadcast…
    Digital campaign
    • Number of emails sent
    • Number of posts on social networks and their scope
    • How long videos are kept online…
    Press relations
    • Travel
    • Publication of press releases and kits
    • Social networks…
    Event campaign
    • Event design
    • Communication media used (excluding stand)
    • Travel according to population categories
    • Hosting conditions…

    Audit results

    When the audit has been completed, you will be given a detailed report, which we will present with our recommendations.
    These recommendations are discussed together to set out the actions requiring priority implementation.